Businesses,particularly new startups,or established businesses that are launching a new line of a product often struggle with brand awareness. And so they tend to concentrate on two areas of publicity which are quite easy to track: either going directly to the consumer with social media campaigns or they or they cough up the dough for a good advertising campaign and think they have taken care of the situation.
However,both have their limitations,and may not really do the job. People are very leery of advertising,and even publicity releases through social media tend to be limited in their effectiveness.
There is a second approach,which tends to far more effective in Asia,and that’s to find angles for newspapers,magazines,and online blogs to do the promoting for you.
That’s the advice of Grow Public Relations,a boutique pr agency Singapore.
As a PR agency,grow recognizes several facts and realities about consumer orientated content.
The first is that newspapers and magazines can be selective in which stories they can feature. However,alternatively,newspapers,magazines,and television and radio shows are in a constant battle to come up with dramatic new content that will attract their viewers.
This puts a good PR Agency Singapore in a great position to propose just the right stores to attract producers,editors,and journalists to the stories that they spin around a companies brand awareness.
For example,if a company announces the construction of a new building or a new way of
doing business,that’s newsworthy,particularly in the age of the COVID-19 pandemic when so many stories about businesses that are struggling are in the news.
According to the staff at Grow PR agency,one of the advantages of being a small PR firm is that they can be much more flexible than a large PR firm with many clients.
Whereas a routine PR firm may take a week to get the job done,Grow can often do the same job in 1 or 2 days.
In addition,since Grow does the initial legwork in stories,then sits back and lets the journalists take over and do the rest,a certain amount of trust develops with them as they never try to push stories that are not potentially valuable to the consumer.
Knowing when to strike and when to hold back is a key part of being a quality pr firm.